The French Super Market Bon Marche has a new campaign going to sell fruit and veg that doesn’t meet the usual aesthetic qualities people expect from super markets. This is to help combat food waste, and allows them to sell the food 30% cheaper (and I’m sure is absolutely not a marketing gimmick). There’s even the required YouTube video about how successful this campaign has been going around: One interesting thing from the video other than that people will quite happily buy the inglorious food is that
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